As films do have the potential for a very large return, high risks can certainly come with it. A motion picture can do extremely well if it has a good script, good acting, good production value. It will also excel if it has enough budget and is able to strike a chord with distributors or audience. Then, if the movie goes into theatrical release, it has the potential to have an even larger number of viewers, though theatrical is not the primary source of income for most flicks, just the big blockbusters, since the theatre owners take about 75% of the box office money unless a film goes into a long-term release and there is a high costs for prints (though an increasing number of theatres are going digital).
Despite the potential for high returns for some films, investors putting their money in the industry have to realize that any movie investment is a big risk, because many problems can develop from when a motion picture goes into production to when it is finally released and distributed. Theses risks include the film not being completed because it goes over the budget and is unable to get additional financing or there are problems on the set.
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